a canadian startup

my name is ali asaria — this is my blog. I am the founder of Well.ca. I live in Guelph, Ontario, Canada. you can contact me at [myfirstname]@[thisdomainname]

more about ali asaria



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    Permalink
    Sep
    21
    Mon
  1. Velocity 101 Presentation

    This past weekend, I gave a talk to the University of Waterloo Velocity class about my learnings about what makes an amazing company. The slides from my presentation are below…

    The most controversial part of my presentation was when I said that great companies don’t market. I was purposely trying to stir things up by saying that, but it really did seem to anger people more than I had expected. My statement was based on the fact that so many of great companies that I’ve met brag about how they do no marketing. This can’t really be true, though, can it? What’s your opinion?

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    Aug
    04
    Tue
  3. Well.ca’s Blog Redesign

    Well.ca’s old blog design:

    oldblog

    Well.ca’s new blog design:

    newblog

    I am excited that Well.ca has its first designer and user experience master join our team. His first task was to make our blog look pretty. We’re now fast at work to make all of Well.ca look a lot nicer and usable.

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    Jul
    30
    Thu
  5. What’s Next for Well.ca

    I am really excited to announce that Well.ca closed a round of funding from a group of strategic angel investors in the ecommerce and retail pharmacy industries.

    (press release here, short globe and mail summary here)

    Raising this new round was a journey. I was honoured to be able to meet some of the best VCs and investors in Canada in the US. In the end, we found a team of local Canadian investors that share the same vision and values as Well.ca.

    A key investor in this round is Jordan Banks, whom I first learned about through this video on the Globe and Mail Business Incubator website. Jordan is past Managing Director of eBay Canada, and past CEO of JumpTV. Over the last months, Jordan has become not just a mentor and advisor, but also a friend. I am honoured to have him join our family. Immediately after his first visit to our offices, the entire team fell in love with him.

    jordan_banks_31523gm-a

    Why did we raise money from investors? With all the recent growth for Well.ca, we still feel like we’ve just started. There are so many requests from our customers, and so many new products to add, and so many new features to build. This investment will help us continue building a better, more friendly site.

    We have a whole bunch of ideas to make Well.ca more valuable, more friendly, and more fun for our customers.

    In addition, we’re bursting at the seams from all the recent growth in order volume — this investment will allow us to scale our warehouse, build our logistics software, and, ultimately, allow us to ship more and more orders to people all across Canada.

    Thanks so much to everyone for supporting us over the past two years — our hearts are overflowing with the love we are constantly receiving from our customers, partners, and friends in the community.

  6. Permalink
    Mar
    11
    Wed
  7. Cover of Drugstore Canada Magazine

    cover

    Well.ca made the cover of Drugstore Canada Magazine. It’s a publication that goes to all the pharmacists and pharmacies across Canada. The tag line is hilarious.

  8. Permalink
    Mar
    06
    Fri
  9. How to Get Geeks — Part 1: Geeks like Geeks

    I blogged before about how to hire and retain kind, caring people.

    You also want to hire technically talented people. Not just people that know the basics of electronics, but the kind of people that have, in the past, tried to harness said power to build a robot that can fight other robots. These people are geeks. You want them on your team.

    This is part one of my advice based on my personal experience:

    nerds

    Geeks like to work with geeks

    First a story.

    When I was in my late teens, I went through a phase of being addicted to Pi. I couldn’t get enough. I would download megabytes and megabytes of it, clogging my dialup connection. Soon it was gigabytes. I would email my friends random parts of Pi with the email subject being “here’s a piece of Pi”. I had a plan to use the university’s printers to print out thousands of pages of Pi in a 9-point font so that I could wallpaper my room in a shade of grey that, only when you looked close, would you realize was actually made up of millions of digits of Pi.

    My addiction reached it’s climax when I couldn’t get enough Pi through publicly available means. I wrote an email to a Japanese research institute (which at the time, had calculated the most digits of Pi). The Japanese institute would only share their Pi with other researchers, so I had to use university computers to lie and pose as a fellow researcher. I never really thought about the fact that I didn’t have enough hard drive space to store that much Pi (lesson: Pi doesn’t compress at all — it’s random). Lying and losing all my hard drive space to store text files containing random numbers was the limit. I had to quit cold turkey, and to this day, I have to turn away when I see a screen filled with Pi – my mind starts racing and I get foolish ideas.

    Don’t let me start about root 2.

    The point of this story? I am a geek.

    I get two kinds of reactions when I tell this story to people:

    Reaction 1) “I have to go to… umm.. this other place…”

    Reaction 2) “Let’s work together somehow”

    When we interview for technical jobs, we like to spend time chatting about geeky things we’ve done in the past, geeky stuff we’re interested in, referencing xkcd comics, making fun of people who don’t know how to use VIM, and arguing about which programming language is best.

    It works.

    “But I am a non-geek marketing/sales/executive-type person who is trying to hire geeks, what’s your advice then,” you ask?

    My answer: “I… umm… have to go to… uhh.. this other place…”

  10. Permalink
    Mar
    01
    Sun
  11. Q & A with Globe and Mail

    reportonbusiness.com: Ali Asaria on standing out online
    … most of the items we sell are not exclusive to our store. That’s why we had to rethink our definition of uniqueness. For Well.ca, that came with the realization that our product is not the items in the box, but the actual shopping experience. We aim to distinguish ourselves with extraordinary selection, ease of use, and customer service.

    On Friday, I had a Q&A with the Globe and Mail on the theme of how to stand out online. Live chatting on a newspaper was a rush especially because I was answering questions on my Blackberry without proper spellcheck! Have a read.

  12. Permalink
    Feb
    26
    Thu
  13. Traffic from News Articles

    After being mentioned in national newspapers, Well.ca experienced our highest ever sales and traffic. Here’s a graph of traffic:

  14. Permalink
    Feb
    24
    Tue
  15. Recent Press Coverage

    All the recent press coverage is really fun to watch.

    This is a link to the latest article on Well.ca in the Globe and Mail.

    Well.ca was also thankful to be mentioned in the Financial Post twice:

    Anand sent me a link to this story about Obama playing BrickBreaker (the game I made a long time ago). This has nothing to do with Well.ca but makes me smile anyway.

    Thank you everyone for all your kind words and emails. It’s much appreciated.

    The real story is about our team. We built this together.

    These stories come at a time of growth for Well.ca — we are working on a number of new initiatives and everyone here is excited about the coming year. I can’t wait to tell you more.

    Also, I am calling this out before anyone else has the chance:

    Does anyone else notice how I look like a younger, bearded-er version of Jeff Bezos? Just putting it out there.

    Also, go to the Globe and Mail at 1pm on Friday to see a live chat with me and the readers. Please participate and ask me tough questions. :)

  16. Permalink
    Feb
    17
    Tue
  17. » Raising Money in 2009 | StartupNorth

    I wrote an article on StartupNorth about Canadian entrepreneurs trying to raise money in 2009. Please read and comment there!

  18. Permalink
    Feb
    08
    Sun
  19. I actually used Idée’s TinEye!

    So I sometimes tease Toronto startup TinEye because I like it so much but couldn’t figure out a use for it in my day-to-day life.

    But here’s a cool example of a way it actually did something useful for me.

    See, RIM has been advertising for the Blackberry phone I have, the Bold, using a picture of the phone with this really cool background:

    Isn’t that city background really cool? Well I wanted to use that background but RIM doesn’t actually provide a copy of it anywhere.

    I am not alone. Many people on the internet have been arguing about what city that is in the picture and where they can get a copy of the background.

    Read here for a forum of sad people arguing about it.

    Well. I’ve solved it. Using TinEye!

    I first uploaded the picture I have above, but TinEye kept showing me more pictures of blackberries. Then I cut out the center part of the image of the actual skyline and this is what TinEye responded. (There’s no “link to this search” button on TinEye but I am now requesting it).

    It turns out that the original image is a stock photo of the Tokyo skyline. Here’s a link. (The Blackberry version has been photoshopped to be darker, but if you look at the stock thumbnail, it’s definitely the exact same buildings from the exact same angle)

    Great job, team TinEye! I am now the envy of the Blackberry Bold community!

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