a canadian startup

the new look of well.ca? sneak preview

i hate how our site looks.

i designed the templates and look for the site from my apartment way back when we started. i always promised myself that i would redesign it soon, but things got busier and busier.

when i show off the site to people, the first thing i say is:

yes, we know it’s ugly. but that will change soon

less than a month ago, our new developer, chris, started. my plan was to simultaneously get a designer to make new html+css templates for us so we could use re-engineer the designs to update the look of our site. but i couldn’t find a designer that i liked. i did email the one company that i thought was great. their quote for the cost of redesigning html+css+icons for 10+ pages was more something like $130,000.

i haven’t emailed them back.

so this being the long-weekend, i spent the whole time working on designs when nothing else could bother me. here are some sneak preview graphics of what i want the site to look like when we launch under the new domain name (shh… the launch is a secret right now).

these are my first draft and just me playing around (so who knows what will happen…). but i still wanted to show you what we’re working on.

for example, here’s our current product listing page:

and here’s my idea for the new site:

and here’s a current (and ugly) pic of a product info page:

and here is my idea for the new site:

yeah, i am excited about this. i can’t wait to have a design we’re all proud of.

i got a chance to look over at chris’s monitor last week and there are a bunch of exciting things planned for the new checkout procedure, some well-placed ajax/javascript.

i’ll let you know when there’s more to show!  let me know what you think of the look and style.