Jan
26
Sat
Busiest E-Commerce Time of Day
Here is a graph of sales by hour at Well.ca.
Note that this is based on our sites’s time — Eastern Standard Time.

Sales peak at around 3pm — which is right before the end of the work day. Sales are worst when people are sleeping (don’t worry, we have a marketing team dedicated to changing this trend). The dips around 6pm and 8pm may have something to do with people eating dinner?
Does this correspond with your expectations?
I identify best with the peak at 11pm. This is the time of day when I make the majority of my important decisions because the day is almost over and I realize I’ve accomplished nothing.


March 8th, 2010 at 5:17 am
While this topic can be very challenging for most people, my belief is that there has to be a middle or common ground that we all can find. I do value that you’ve added pertinent and intelligent commentary here though. Very much thanks to you!