a canadian startup

Link: The Psychology of Entrepreneurial Misjudgment

Quotation from blog.pmarca.com: The Psychology of Entrepreneurial Misjudgment, part 1: Biases 1-6

First, an entrepreneur, like any CEO, has to make tough decisions about what her company will do, and those decisions will often run counter to the preferences of her employees. You don’t have to be involved in that many startups to find one where the entrepreneur knows she needs to make a tough decision — such as change strategy, or cancel a flawed project — but can’t quite do it because employees won’t like it. Of course this always backfires: employees also don’t like leaders who don’t make the tough decisions that have to be made.

I am interested in the concepts of cognitive bias and rational choice theory on their own. I try to apply them as fundamentals for negotiation, marketing, management, and (especially) strategy. (Can you recommend any good books?)

Venture Hacks has a summary of Mark Andreessen’s article. Both are good reads.