Well.ca goes Free Shipping
Yeah, we did it:
Well.ca is doing a bunch of things differently starting today.
SHIFT IN PHILOSOPHY
When we started this company, we sat together to develop a customer service philosophy. This is what we came up with:
“Let’s surpass our customers’ expectations”
Just beating our customers’ expectations is no longer our goal.
Our goal, now, is to WOW them.
Things change when you stop saying “let’s surpass their expectations” and start saying “let’s blow their minds!”
And with that comes some of our new announcements.
1. FREE SHIPPING
Firstly, starting today, Well.ca will be shipping all Canadian orders for free. We used to charge $3 to ship anywhere in Canada. Now we charge $0. With prices that are priced below the leading national chain, shopping at Well.ca is more compelling than ever. (We’re testing this new policy out with no minimum order right now, in August I’ll let you know how it’s going)
2. NO HASSLE RETURNS
In addition, we are launching our no-hassle return policy. That is what it sounds like: our customers can now return products to Well.ca without hassle and we will pay shipping both ways.
3. COMPETITIVE PRICING
In terms of pricing, we’ve now launched a program to regularly price our products against the national chains. For the first time ever, we are dedicated to beating or matching EVERY price on every product we can find in our constant and regular trips to the national chains.
SUMMARY
As you can imagine, I am extremely excited about these new developments. We’ve grown a lot over the last months, and we’re dedicated to growing our value:
- Well.ca is now Canada’s most-trafficked online drugstore focused on Canadians.
- We have more variety than most brick-and-mortar pharmacies.
- We ship anywhere in Canada for free.
- Our prices are better than the leading national chain
- We pay both ways for returns.
- We’re super nice.
You should tell your friends!(and there will be some more announcements soon)
COMMENTS
Think free shipping is exciting? Or do you think we’re crazy? I’d love to hear your comments below…
July 8th, 2008 at 3:03 pm
Sounds pretty great – was there any associated price increases?
July 8th, 2008 at 3:06 pm
Nope, we’re lowering prices.
July 8th, 2008 at 8:32 pm
Ali – this sounds impossible. How can Canadians have their cake, and eat it too?
I’m officially pledging my razor refill business to Well.ca going forward.
In all seriousness, these are great changes for the Canadian consumer.
There’s someone in the room requesting Smashbox and Neutrogena makeup products. I promise you it’s not me.
July 8th, 2008 at 10:40 pm
We’ll look into Smashbox, but from what I know, they have an exclusive agreement with a certain drugstore in Canada.
As for Neutrogena — we’ve got a lot of their products http://well.ca/brand/neutrogena.html but I’m curious to find out which ones you want — you’d be surprised at how fast we can get new products that people ask for.
July 9th, 2008 at 9:44 am
Love the Escher-ness of your picture.
I can’t tell if it’s coming or going…
Maybe you’ve started a new graphics trend?
July 22nd, 2008 at 1:19 pm
[...] Well.ca goes Free Shipping. for all your drug store needs. great work ali. [...]
June 20th, 2010 at 9:22 am
Interesting thoughts on this process