a canadian startup

When Adwords go Terribly Wrong (Oops)

Recently, someone at Well.ca (I won’t name names…) had the brilliant idea of creating a test campaign of adwords purchasing thousands of words based stuff including tags associated with products. So if a sunscreen was tagged with the word “sunburn” and someone on google.com searched for “sunburn” our product might show up.

Sounds like a good idea, right?

Well… take a look at the following ads we automatically purchased (and ran!) for baby shampoos:

and:

I like “from a trusted Online store” the best. Surprisingly, we received very few clicks from people wanting to buy babies. There’s a market for it, I am sure.

Don’t worry, Alex here caught the weirdness early, and we’ll be making fun of the person responsible on Monday.

Goops.