a canadian startup

Q & A with Globe and Mail

reportonbusiness.com: Ali Asaria on standing out online
… most of the items we sell are not exclusive to our store. That’s why we had to rethink our definition of uniqueness. For Well.ca, that came with the realization that our product is not the items in the box, but the actual shopping experience. We aim to distinguish ourselves with extraordinary selection, ease of use, and customer service.

On Friday, I had a Q&A with the Globe and Mail on the theme of how to stand out online. Live chatting on a newspaper was a rush especially because I was answering questions on my Blackberry without proper spellcheck! Have a read.