a canadian startup

Velocity 101 Presentation

This past weekend, I gave a talk to the University of Waterloo Velocity class about my learnings about what makes an amazing company. The slides from my presentation are below…

The most controversial part of my presentation was when I said that great companies don’t market. I was purposely trying to stir things up by saying that, but it really did seem to anger people more than I had expected. My statement was based on the fact that so many of great companies that I’ve met brag about how they do no marketing. This can’t really be true, though, can it? What’s your opinion?