Comments on: Velocity 101 Presentation

By: Chris

Chris — Mon, 24 May 2010 19:00:30 +0000

I loved your presentation, great work! I believe that only those who can’t afford it don’t market. Everyone else does.

By: Affiliate Guidebook

Affiliate Guidebook — Wed, 31 Mar 2010 09:55:11 +0000

Hey, just wanna let you know your RSS feed is receiving WC3 errors for me. Please find a solution!

By: john pasmore

john pasmore — Thu, 31 Dec 2009 03:13:11 +0000

cool site — like the “Geek” story and will read the preso to which I am commenting…um…shortly

By: Stuart Trier

Stuart Trier — Sat, 03 Oct 2009 13:27:40 +0000

It has been my experience that the best marketing is putting your marketing dollars into creating a “WOW” experience. By building a customer experience that exceeds there expectations, they go out and spread the word to their friends.

So few companies offer a great experience that they are remarkable. They get the free word of mouth.

Keep up the good work Ali.

Stuart

By: ali

ali — Tue, 22 Sep 2009 00:26:56 +0000

yeah i guess the point i was trying to make was that great products, to a certain degree “market themselves”.

currently, almost all of well.ca’s growth and traffic comes from people finding our site from ways we don’t control like word of mouth.

By: Steve Hanov

Steve Hanov — Mon, 21 Sep 2009 20:38:12 +0000

Of course you need to market. The successful startups are bragging at how little marketing they are doing. That means that they, by luck or by skill, choose a way to market that was efficient for their purposes.

I’m guessing that google adwords worked for you because canadians had few other options in your niche.

By: tyler

tyler — Mon, 21 Sep 2009 20:07:37 +0000

all good points ali. those core principles are incredibly similar to Amazon’s. I think your “dont market” argument applies more to the retail sector than a company selling a product. That said, well.ca does purchase google ad words for product key words. Isn’t that “marketing”?