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	<title>a canadian startup</title>
	<link>http://aliasaria.ca/blog</link>
	<description>my name is ali asaria -- this is my blog. I am the founder of Well.ca. I live in Guelph, Ontario, Canada. you can contact me at [myfirstname]@[thisdomainname]</description>
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		<title>No Milk Post Mortem</title>
		<description><![CDATA[The other teams at Well.ca are learning from our software team&#8217;s processes and using them in funny ways:]]></description>
		<link>http://aliasaria.ca/blog/2010/12/22/no-milk-post-mortem/</link>
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		<title>Glass Bottle from Well.ca</title>
		<description><![CDATA[It&#8217;s cool to have a community around Well.ca @aJwitaFrO on twitter posted about cool glass bottles available on our site (I&#8217;d never seen them before) I was looking for a container to put water in for my desk at work. I don&#8217;t like using coffee thermoses for water. I read the reviews on the bottles [...]]]></description>
		<link>http://aliasaria.ca/blog/2010/11/09/glass-bottle-from-well-ca/</link>
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		<title>Well.ca 2009 Update</title>
		<description><![CDATA[It&#8217;s been a while. I wanted to share updates on Well.ca&#8217;s growth. :) Here are a few slides showing some of what&#8217;s new at our office. Well.ca 2009 Company update View more presentations from Ali Asaria. We&#8217;re really amazed about all the growth in sales &#8212; we&#8217;re excited about sharing the Well.ca experience to more [...]]]></description>
		<link>http://aliasaria.ca/blog/2010/07/07/well-ca-2009-update/</link>
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		<title>Velocity 101 Presentation</title>
		<description><![CDATA[This past weekend, I gave a talk to the University of Waterloo Velocity class about my learnings about what makes an amazing company. The slides from my presentation are below&#8230; What Makes a Company Amazing? Velocity 101 Presentation, September 2009 View more presentations from Ali Asaria. The most controversial part of my presentation was when [...]]]></description>
		<link>http://aliasaria.ca/blog/2009/09/21/velocity-101-presentation/</link>
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		<title>Well.ca&#8217;s Blog Redesign</title>
		<description><![CDATA[Well.ca&#8217;s old blog design: Well.ca&#8217;s new blog design: I am excited that Well.ca has its first designer and user experience master join our team. His first task was to make our blog look pretty. We&#8217;re now fast at work to make all of Well.ca look a lot nicer and usable.]]></description>
		<link>http://aliasaria.ca/blog/2009/08/04/wellcas-blog-redesign/</link>
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		<title>What&#8217;s Next for Well.ca</title>
		<description><![CDATA[I am really excited to announce that Well.ca closed a round of funding from a group of strategic angel investors in the ecommerce and retail pharmacy industries. (press release here, short globe and mail summary here) Raising this new round was a journey. I was honoured to be able to meet some of the best [...]]]></description>
		<link>http://aliasaria.ca/blog/2009/07/30/whats-next-for-wellca/</link>
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		<title>Cover of Drugstore Canada Magazine</title>
		<description><![CDATA[Well.ca made the cover of Drugstore Canada Magazine. It&#8217;s a publication that goes to all the pharmacists and pharmacies across Canada. The tag line is hilarious.]]></description>
		<link>http://aliasaria.ca/blog/2009/03/11/cover-of-drugstore-canada-magazine/</link>
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		<title>How to Get Geeks &#8212; Part 1: Geeks like Geeks</title>
		<description><![CDATA[I blogged before about how to hire and retain kind, caring people. You also want to hire technically talented people. Not just people that know the basics of electronics, but the kind of people that have, in the past, tried to harness said power to build a robot that can fight other robots. These people [...]]]></description>
		<link>http://aliasaria.ca/blog/2009/03/06/how-to-get-geeks-part-1-geeks-like-geeks/</link>
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		<title>Q &amp; A with Globe and Mail</title>
		<description><![CDATA[reportonbusiness.com: Ali Asaria on standing out online &#8230; most of the items we sell are not exclusive to our store. That&#8217;s why we had to rethink our definition of uniqueness. For Well.ca, that came with the realization that our product is not the items in the box, but the actual shopping experience. We aim to [...]]]></description>
		<link>http://aliasaria.ca/blog/2009/03/01/q-a-with-globe-and-mail/</link>
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		<title>Traffic from News Articles</title>
		<description><![CDATA[After being mentioned in national newspapers, Well.ca experienced our highest ever sales and traffic. Here&#8217;s a graph of traffic:]]></description>
		<link>http://aliasaria.ca/blog/2009/02/26/traffic-from-news-articles/</link>
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